In the first two weeks of tracking (25 Sep – 8 Oct), 1,700 of the 2,863 people who used the app (59%) opened the Dzongsar 21-Day Tara Puja & Teachings, and 1,315 of them (77%) joined.
How people got to the practice
event funnel : how many of the same people make it through each step toward a goal. (1700 opened the event, 1315 marked attending and 1314 entered.)
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The only real drop is between opening the event and marking attendance (23% stop there). Once someone marks attendance, they almost always go in.
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Guests: 115 people looked without signing in, and attending needs an account. Of the 129 guests who did sign in, 126 attended.
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People return a lot: the typical viewer opened the event 4 times and went into the practice 5 times.
Daily trend
- Interest peaked on 29 Sep (553 people that day) and eased to about 390 a day by 7 Oct.
- Fewer people start the video than before (306 on 28 Sep, 151 on 7 Oct), so more visitors open the event without watching.
Who joined
- Android users go into the practice less often than iPhone users: 71% vs 86%.
- Most readers use English, but Tibetan and Chinese readers together are 41% of the people who opened a text.
What people shared
- 305 shares by 165 people. Three things make up 89%: verse-of-the-day images (120), the Tara event link (83) and the app invite (67).
- Texts from the reader, the heart of the app, were shared only 11 times.
- 11 share buttons still record nothing.
Where people tap
- On the Tara plan screen, most taps go to the video. The day’s practice tasks get very few.
- On Home, people reach the puja through the live-event badge at the top more than through the event card.
- People tap all over the start screen, which stays up 45 seconds per session on average. A start screen usually shows for a second or two.
